It is essential for every online store to increase its organic reach. Paid ads are great to acquire new customers. However, you cannot deny the fact that organic reach is necessary. Paid ads are very complex. You have to be careful about the CPC, CPA, ROI, and other similar factors. You have to strategize everything. You must make sure that returns are more than what you are spending.
Why your should focus on organic traffic
The fact that you are not spending any money on social media or search engine ads to get organic traffic is a good enough reason to focus on organic reach.
You must be well acquainted with search engine optimization or SEO. It takes time though. Even if organic traffic is free traffic, you must understand that you have to work hard for it. You need a lot of content and need to optimize everything for SEO.
3 simple tips to acquire more customers
SEO is not simple. You have to follow specific rules to make sure that everything works out in the end.
Here are 3 tips for you to apply:
- Use a catchy headline – The first thing people see when they search for anything on Google is the headline. Make sure that your headline is catchy and invoke interest in the people.
- Optimize the meta text – Most of the people ignore it. Many of your potential customers take out the time to read one or two lines of meta text. It is important to provide some crucial information there.
- Hire a designer to create a great banner – It is imperative that your online shopping banner design [รับออกแบบแบนเนอร์ร้านค้าออนไลน, which is the term in Thai] attracts your potential customers. Keep the message short with good color choices.
You can try to create design on your own but it is highly advisable to hire a great designer for it.