If you’re a roofing contractor, then marketing your business is an important part of securing work. As a roofer, you may face stiff competition from other established companies in the industry. Additionally, if you have recently started your own roofing enterprise, it is essential to advertise your services to ensure steady workflows. Therefore, effective advertising of your business is indispensable for success.
Advertising is a powerful tool for successful businesses seeking to increase their client base. If you own a roofing business and are looking for effective marketing strategies, read on to discover six tips that can help you promote your services.
1. Get On Google
With the help of local ads, you can increase brand awareness of your business among people likely to be your customers. A report released by Google in 2015 revealed that people searching for services online locally are often ready to contact the services they found through their online search.
A lot of people who use online search engines, also look for directions as well as the numbers of businesses they are trying to reach. This is why most businesses ensure that they provide an accurate contact number as well as address with their ads. When marketing your roofing business online, it is critical to facilitate customers’ access to your contact information.
Let them know what kinds of services you offer, what your contact number is, what your work hours are, as well as how to reach your office.
2. Facebook And Instagram Ads Can Help
If you’re looking for a cost-effective strategy that can help you reach new customers, then consider running ads on Facebook and Instagram. You can deliver targeted advertising campaigns to an audience who’s inclined to be keen on your services. This is because platforms like Facebook allow you to look at demographics, among other options, to decide who you want to target your ads towards.
On Facebook and Instagram, also post pictures of the kind of work that you’ve done. This will act as a portfolio for your business. People who are interested in hiring you, can look at the kind of work you’ve done, and decide whether you’re right for their business or not. When you have a portfolio, people are more likely to get in touch with you. Ensure you only add high quality photos to your online portfolio.
3. Traditional Advertising
A lot of people focus on digital advertising these days, but traditional advertising can be just as powerful. Create flyers, postcards, vehicle magnets, yard signs, and other marketing collaterals, that can help your business gain visibility in your service area.
Generating awareness for your roofing business within the local area can help ensure that potential customers will contact your firm when they require services. Even in case a homeowner doesn’t want to replace their roof for now, they’ll remember that they can call you should they need to in the future.
Consider investing in insurance for roofer as well. This is because working as a roofer exposes you to certain career risks. A customer, who isn’t happy with your work, might even sue you.. When you have insurance for roofer, you ensure that your career as well as your finances are protected. For more information on how to start a roofing business click here.
4. Help Your Business Stand Out
Write down what your business is really good at, and how it’s different from other roofing businesses. Maybe you can finish jobs faster, or your referral rates are higher. You could be proficient in minimizing clutter while working, or you may possess expertise in a particular specialty. Maybe you specialize in home renovations that are complex, or working on historical buildings.
Clearly illustrate to the customer what your USP is, and why they should pick your business above others.
5. Provide Offers That Are Risk Free
To incentivize customers to select your roofing business over the competition, emphasize how your services are entirely risk-free. By doing so, you will make it simple for potential customers to invest their money without any associated risks. Provide offers like roofing inspections that are free. Make the customer feel like there isn’t a risk associated with hiring your roofing business for the job.
6. Post Testimonials
For potential customers to have faith in your business, it is essential to have customer testimonials featured on your website, social media channels, and promotional materials. This will enable you to foster trust with your customers, so reach out to previous customers to leave behind positive reviews of your services.
Conclusion
This guide provides six actionable steps that you can take to enhance the advertising of your roofing business, both online and offline. Utilizing these strategies will help you to effectively promote your roofing business today.